Search Engine Optimization (SEO) is the process of enhancing a website’s visibility on search engine results pages (SERPs) through various techniques and strategies. This introductory module will provide you with a comprehensive overview of what SEO is, why it is essential for online success, and how it can drive organic traffic to your website. You will learn about the fundamental principles of SEO, the importance of keyword research, and how search engines like Google rank web pages. This foundation will prepare you for more advanced topics and practical applications in SEO.

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