This section provides a foundational overview of media buying, covering the core principles and strategies behind purchasing advertising space on digital platforms. Students will learn about the key roles of a media buyer, the types of media buying (direct vs. programmatic), and the different platforms used in digital advertising, such as Google Ads, Facebook Ads, and Instagram Ads. Understanding the media buying landscape, the bidding process, and how ad placements work are crucial steps for those looking to manage or create effective campaigns.

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