Google AdWords (now known as Google Ads) is an advertising platform developed by Google, allowing businesses to display ads on Google’s search engine results pages (SERPs), websites, YouTube, and other Google partner sites. Through Google Ads, advertisers can create text, image, and video ads to reach targeted audiences based on keywords, demographics, and interests. By utilizing a pay-per-click (PPC) model, advertisers only pay when users interact with their ads. This introduction to Google AdWords provides learners with an overview of the platform’s capabilities, advertising formats, and how businesses leverage the tool to increase visibility and drive traffic to their websites.

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